Season 1, Episode 5

Marketing During Times of Tragedy & Turmoil

Listen on Apple Podcasts

It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it. As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?

Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual.

Matt Banker

Matt Banker

Co-Host

Paige Worthy

Paige Worthy

Co-Host

David Hepburn

David Hepburn

Co-Host

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Hello [First Name]

Are you tired of brands marketing at you like you’re a computer, not a human? We believe there’s more to this business than worshiping at the feet of the algorithm.

Marketing CAN be empathetic, ethical, and effective, all at once.