Season 1, Episode 1

Consent in Marketing

Listen on Apple Podcasts

Paige leads a deep dive discussion into how brands can better incorporate consent into their marketing efforts. We talk about some of the less than ideal ways that brands insert themselves into our lives, the tension between what is considered “best practice” and how to treat fellow humans with actual respect, and areas where your customers have given “implied consent” to be marketed to and whether that’s enough. It’s a nuanced conversation on an important topic.

Resources

Matt Banker

Matt Banker

Co-Host

Paige Worthy

Paige Worthy

Co-Host

David Hepburn

David Hepburn

Co-Host

Related Episodes

Marketing During Times of Tragedy & Turmoil

Marketing During Times of Tragedy & Turmoil

It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it. As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?...

How To Be Less Skeezy on LinkedIn

How To Be Less Skeezy on LinkedIn

LinkedIn is a great place to be if you’re looking to connect with other professionals (both future clients and peers in your industry), but the LinkedIn pitch slap in your DMs is one of the most annoying things. Does your LinkedIn...

0 Comments

Hello [First Name]

Are you tired of brands marketing at you like you’re a computer, not a human? We believe there’s more to this business than worshiping at the feet of the algorithm.

Marketing CAN be empathetic, ethical, and effective, all at once.