Consent in Marketing

Paige leads a deep dive discussion into how brands can better incorporate consent into their marketing efforts. We talk about some of the less than ideal ways that brands insert themselves into our lives, the tension between what is considered “best practice” and how to treat fellow humans with actual respect, and areas where your customers have given “implied consent” to be marketed to and whether that’s enough. It’s a nuanced conversation on an important topic.

Resources

• Episode Transcript (PDF download)
• 30 Spammy Marketing Practices that Kill Trust and Conversions (via OptinMonster)
• In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother’s Day Emails (via NPR)
• Influence: The Psychology of Persuasion by Robert Cialdini